Wednesday, March 16, 2011
Breakfast with Superman
One of the joys of collecting videos of ancient TV shows is finding the occasional local commercial spot, frequently for something like a brewery or a bank.
The Cisco Kid, for example, was sponsored in its original run by Interstate Bakeries, makers of Butternut Bread - in the midwest, at least ("Tut-tut Nothin' but Butternut Bread!"). But I've got a few episodes in my collection with spots for Weber Bread - same packaging, even the same jingle ("Can't get enough o' that Weber Bread!").
I also recall how Lloyd Bridges would appear at the close of Sea Hunt to say a few kind words about Heileman's Old Style Beer - here in Chicago,anyway. I don't doubt that he spoke with equal fondness of other brands in other markets.
During its original run, Kellogg's sponsorship of Superman was proclaimed right in the opening credits, accompanied by commercial spots by the cast members - all of which had to scrapped when the show went into its later syndication phase.
The cast of Superman plugging breakfast cereal? That sounded pretty cool, so I checked YouTube and found quite a few commercials. Thanks, Mike, for hepping us to the jive! Some samples . . .